inbound marketing

What is Inbound Marketing?

Inbound Marketing is the process that consist on attracting the attention of prospects, via content creation, before they are even ready to buy. It’s one of the best and most cost-effective ways to convert people who doesn’t know us into customers and promoters of your product or business.

Why is important Inbound Marketing?

Nowadays IM is one of the most important process in digital marketing. The Inbound marketing is a strategy that utilizes different ways of pull marketing – content marketing, blogs, SEO, events, social media and more – to create brand awareness. And, then, attract new customers and promoters -promoters are very important in inbound marketing-. But, what it is the difference between Inbound Marketing and Outbound Marketing?

Differences between Inbound Marketing and Outbound Marketing

Outbound marketing begins with basic knowledge of your audience and builds programs to educate those very specific prospects about your products or services a meaningful way. Outbound marketing typically is accomplished using the traditional ways: telemarketing, direct mail, events an email marketing.

The difference between outbound and inbound marketing is subtle and often the lines between the both are blurred. For example, an IM program can be designed as the first step in a long-term marketing campaign to capture lead data and a related outbound portion would be used to educate those prospects to the point where they are ready to make a buying decision. Together they create a sustainable and long-term program that can produce sales opportunities.

Which is better?

In the digital age, IM is the clear winner when it comes to generating leads, winning customers and closing sales.

Here are five more reasons why IM is superior to outbound marketing:

  • It’s less expensive.
  • It ensures your message is heard.
  • It engages your audience.
  • It’s more effective.
  • Bridges are not burned (Outbound marketing can can burn bridges with prospects. IM builds trust and credibility).
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